About Us – SSLR

We are a purpose-driven brand and our values guide us in all that we do. We pursue to create good quality and classic fashion products at affordable prices. Just as our slogan, “To Be, To Create”, with the guide of correct thought, continuously pursuing innovation in design and category to meet the demands of customers.

We believe in a world where you have total freedom to be you. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. We exist to give you the confidence to be whoever you want to be.

Our involvement in the community stems from our founder’s tradition of philanthropy. We believe that by engaging with and contributing to the communities in which we live and work, we can have a positive social impact, make a lasting contribution and help achieve positive change. Every year a portion of profit goes to charities, and we continue to maintain strong and meaningful partnerships with our local communities.

We always try our best to provide customers great online shopping experience by ensuring not only a smooth buying process but also the good after-sales service. Please do not hesitate to contact us, and give us comments, feedback, suggestions, or even criticisms.


Life is too short, take it easy, express yourself bravely and make it fun.

Happy Shopping!